FreeThink Apparel

In 1818 a group of settlers coming from as far as the Carolinas were so impressed with "a haven of blooms" that they stopped their travels and established the great city of Bloomington, Indiana. Just two years later, another great milestone came as Indiana University was founded. Since then, Bloomington has grown into a community that we have been proud to be a part of!

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Our own milestone came in 2017, with the merging of Select Sports Outfitters and Top It Off; Two great businesses that have served Bloomington schools, sports leagues, local businesses, Greek life, and the IU community for years. By merging our companies, we wanted to provide all of Bloomington and surrounding areas with the highest-quality custom apparel and promotional products.

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We are from Bloomington. We are for Bloomington.

We are 1818 Apparel Company.